To get the full benefits of Google Maps, it’s not just about how to get your business listed, but how to get it ranked higher. The term “ranking” refers to how high your business appears in the list of search results when someone searches using Google Maps. The first page of Google Maps is an extremely desired place to be. Why? Because most users are unlikely to search farther than the first page of search results. While Google Maps ranking used to be based on such things as proximity and industry categories, it’s not including other factors. There are several things you can do to market your business with map optimization in Detroit.
Verify Your Google My Business Information
The more Google knows about your business, the better it will be to fully display your business listing online. Moreover, it’s crucial to make sure that your listing is complete and accurate. That includes:
–Contact information and website. All possible contact information including your address, telephone number and website should be included. This way, Google can provide as much information as possible.
–Business hours. Google Maps tells users if a business is open or closed and if it’s opening or closing. This is imperative for your map optimization in Detroit. Adding business hours to the listing can give potential customers incentive to use your service or product.
–No duplicate pieces of information. Google will discredit businesses with multiple phone numbers or locations listed for one actual business.
Get Google Reviews for Map Optimization in Detroit
User reviews add another dimension of trustworthiness to a business. Google has recognized that fact by ranking businesses with a high volume of good reviews higher on Google Maps. However, once you open up your business to reviews, there is no turning back. You will not have control over what people say, so the reviews may be both negative and positive. To give your map optimization in Detroit a boost, ask a handful of trusted customers to write a review for you. Correspondingly, all you need is a handful of positive reviews to up your rankings.
Properly Categorize Your Business
When you first create a Google Maps listing, you have the option to add a primary industry category or keyword to describe your business. What many business owners don’t realize is that you can add up to five additional categories. For the best possible map optimization in Detroit, you should make use of all five of these. The primary category should be the main classification for your business while the remaining five categories should incorporate local SEO keywords.
Add Photos to the Listing
One of the easiest ways to stand out on Google Maps is to add a photo to your Google My Business listing. Choose a good photo of your business that’s on your website or highlights your business. It should be an image that entices your customers to come visit your business. Furthermore, if you don’t include a photo, listings will show a generic map of your business’s location.
If you have a Google listing, check to make sure that everything is up to date and in order. This is going to be crucial to the success of your map optimization in Detroit. If you need assistance setting up your Google listing, our team of experts is available to guide you. Contact us today to get started on your listing!