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Jun 18, 2021
Have you heard of TikTok before?
You probably have, right?
I mean, who hasn’t? It’s one of the hottest dental industry trends right now!
Aside from the fact that more than one billion people worldwide use this video-sharing app each month, users are also cross-sharing TikTok content on different social media platforms - like Facebook, Instagram, and even YouTube.
So, it’s hard to miss these videos, especially because they are very engaging.
Without a doubt, TikTok is on its way to becoming the next big thing.
But, what does this imply for your dental practice?
It means that there’s a huge possibility that your ideal patients are on this platform, and this is your opportunity to reach out to them and promote your business in the most organic way possible.
In this article, we will discuss everything you need to know about TikTok, from who its current users are, to why your business should use this platform.
Let’s get started!
TikTok is a video-sharing app that allows users to create short-form video content about any topic.
TikTok videos are extremely engaging because they only last for about 15 to 60 seconds (although they can go up to 3 minutes now) and you can add music, filters, and other effects to get your audience hooked.
In the United States alone, TikTok has about 80 million active users each month.
Out of the 80 million, 60% are female and 40% are male.
26% of the users are between the ages of 25 to 44, and 60% are between 16 to 24 years old.
This shows that a huge percentage of the users are Gen Zers and Millennials.
Gen Zers are your future patients, so being active on TikTok is a great way to educate, engage with them, and put your dental practice on top of their minds.
One of the ways you can beat your competitors and get ahead of the game is to stay on top of dental industry trends.
Right now, TikTok videos are extremely popular. You want to jump on this trend as early as now before your competitors do.
If they have already established their presence on this platform, don’t worry, there’s still a lot of hope for you.
TikTok has yet to reach a point of saturation wherein getting your message across to your target audience is very difficult because of all the noise.
However, since it’s presently the fastest growing social media app, now’s definitely the best time to make an account and start posting content.
Modern-day consumers love video content.
According to Oberlo, 54% of consumers expect to see more videos from brands or businesses they support, making TikTok the perfect platform to give your audience what they want.
By sharing your ideas, expertise in dentistry, and the human side of your practice through video content that piques the interest of your target patients, you can slowly start to build a community around your brand.
This will draw like-minded people to your account who will then begin to engage with each other in the comments section, participate in your challenges, support other creators, and learn from each other.
This is your chance to connect with them by answering their questions, responding in the comment section, and sharing user-generated content in your account.
Sooner or later, they’ll convert into lifelong patients and maybe even refer you to their network of friends and family!
Unless you opt to pay to advertise your business on TikTok, creating content on this platform is the most organic way of promoting your practice.
Marketing doesn’t really feel like marketing on there, which is great because Gen Zers don’t like to be bothered by ads. In fact, more than 65% of them use ad-blockers.
When you share informational videos or content that shows the human side of your practice, your content comes off more as educational, entertaining, and relatable instead of promotional.
Here are some content ideas you should share on your account:
Informational videos show your expertise in what you do, allowing you to build trust among your audience and eliminate the stigma or fear around dentistry.
Relatable videos show the human side of your practice which paints a positive image of your practice. They make your audience feel good about you and allows them to appreciate the effort you and your team put into making every smile beautiful.
TikTok is a great way to engage your ideal patients, keep them interested in what you do, what you have to offer, and open up the possibility of them eventually becoming actual patients.
According to Stackla, 86% of consumers today consider brand authenticity as a major factor when it comes to deciding what brands they like and support.
TikTok is a great platform to showcase your brand authenticity.
Aside from sharing your story and showing your expertise, you can also use some of your patients’ journey with you by leveraging user-generated content. That way, you’ll show your target audience genuine and transparent experiences of other people with your practice.
You can get a lot of UGC on this platform, so you won’t have any problems generating one.
UGC also serves as testimonials, reviews, or recommendations, which means that you can really use them to convince your ideal patients into doing what you want them to do.
When it comes to creating commercials – whether it’s on TV, social media, or the radio – you need to hire talents to act in front of the camera and promote the products or services you offer.
With TikTok, your videos can be as raw or as curated as you want, depending on what you want your audience to see.
If you look at some of the TikTok famous dentists on the platform, however, most of their videos are raw. No actors or actresses, nor any fancy props, are involved.
This tells you that you don’t need to hire a production team to create jaw-dropping videos to advertise your practice. You just need to be yourself and think of topics or ideas that will really draw the attention of your target audience.
The best part about being on TikTok is that your videos have the potential to go viral overnight!
You know what going viral can do, right?
If not, here are some of the amazing benefits of going viral:
The answer is a resounding yes!
Being active on TikTok and staying on top of dental industry trends are the two ways you can do to reach out to your ideal patients, build trust, and convince them to convert into lifelong patients.
Need help with social media marketing?
If you feel like social media is not your thing but you recognize the importance of these channels for the survival of your practice, then don’t hesitate to ask the experts here.
At Digital Resource, our social media experts can help you create and develop social media marketing strategies that are geared towards helping you achieve your business goals. Contact us today to know how we can help you!
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!
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