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Jul 11, 2022
82% of Americans agree that a company is more influential if its executive has a personal brand that they know and follow.
Having an active presence on social media can be beneficial for your company. It can persuade and inspire both your employees and customers.
63% of employees prefer to work for an organization where the CEO has a social media presence.
74% of people who read financial publications are also more likely to trust a leader who uses social media as a part of running their business.
However, not all CEOs on social media are doing it right or are worth following. A lot of them only repost content from their brand’s account and don’t offer anything fresh or helpful to their audience.
Do you treat social media as a way to build your own personal brand and a marketing tool to boost your business?
Here are the top 5 CEOs who do well on social media and we believe you can follow them to inspire your content and help you gain traction on social platforms.
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Elon Musk is one of the CEOs who does well on social media. If you’ve noticed, his presence on various platforms doesn’t have any strategy whatsoever.
He covers everything, from his political views to his values, Space X’s latest developments, relationships, failures, and successes. He even tweets and posts funny memes and a picture of his face edited on The Rock’s body!
Elon Musk just lets his personality shine through his tweets and posts, and it’s working out to his advantage! Did you know that Tesla spends zero dollars on ads?
Yep, Elon Musk is its advertising. In fact, Tesla’s stocks go up and down as a result of his tweets.
John Legere, former CEO and president of T-Mobile, is another executive that believes in creating a strong online media presence. He used social media to help his company grow despite how the lawyers advised him otherwise.
Because he trusted his guts, famous personalities, including Oprah follow him and his tweets get up to 150 million impressions!
He says that social media allowed him to listen to customers and was a way of driving business to his then-company, T-Mobile.
Today, he has over 5.9 million followers on Twitter and continues to use social media to inspire, share expert insights about NFTs, and get involved in the latest conversations.
If you want to stay on top of current events, industry trends, and the latest global events, you should definitely follow this John Legere.
Kimberly Bryant, the CEO of Black Girls CODE, uses her Twitter account to share the challenges and successes that she experienced as a woman of color in a tech leadership role.
She also uses the platform to share her own personal thoughts on social issues and political views.
Kimberly Bryant’s presence on social media has inspired others to follow in her footsteps, especially women from minority roles.
She’s also genuinely engaging and humorous, which makes her one of the top CEOs you should follow to inspire you!
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Aside from Twitter, another space you want to dominate with your social presence is Instagram. Its highly-visual nature makes the platform super engaging and the perfect outlet to get share your brand story and connect with your audience.
A great example of a CEO who’s rocking her presence on Instagram is Tory Burch. She’s an American fashion designer who created her own brand Tory Burch LLC and she is listed as the 88th most powerful woman in the world by Forbes.
Tory Burch also aims to inspire and empower women entrepreneurs. That's what her account is all about.
Her posts not only feature her latest designs and creations but also discusses social issues regarding women's rights and show support for the powerful females behind her company.
Jaclyn Johnson sold her first company by the time she was 28. Today, she’s the CEO and founder of Create & Cultivate, a multimillion-dollar media company that hosts multiple events each year, provides content and community to help ambitious women and small businesses reach their dreams.
Jaclyn Johnson's Instagram account is just like most people's accounts – filled with pup pics, selfies, travels, behind-the-scenes snaps of her life as a venture capitalist, and many more.
But what makes her presence impactful on this platform is how she uses it to engage and communicate with her audience regularly.
This is a great example of driving genuine two-way conversations with your customers. It’s how you can connect with your audience and build an engaged and loyal community around your brand.
CEOs, like you, are in the position to communicate with your audience and take a social-first approach to connect with prospects, develop a connection, and engage with potential leads.
Through social media, you can also inspire and create meaningful changes in the lives of your customers and employees.
To help you achieve this, here are the five tips for developing a strong social media strategy for CEOs.
If you’re just getting started, it’s best to stick to one platform until you get the hang of it, and then expand to other social networks.
Social media can be overwhelming and not all platforms may be suitable for your business or content.
When choosing the best platform to establish your own personal brand, consider which network your target audience is at and the type of content you’ll want to share.
For example, LinkedIn is suitable for B2B executives who want to connect with potential customers and investors, while B2C executives can use Facebook for direct customer inquiries about store hours, new products, or events.
If you’re comfortable doing a more personal approach then we highly recommend Instagram for engaging your audience.
Once you’ve decided on a social platform, the next step is to think of content you want to share on your account.
You might wonder why you need to take a strategic approach towards your social presence when you can just post random stuff like Elon Musk.
Well, if you’re not really “popular” in your space, then you need to work a little harder to make yourself known and get the attention of your target audience.
This is why your personal brand is important. You want people to think of you first or your brand when they look for someone with your specific skills and expertise.
So, what do you want to be known for? Focus on what you’re good at and hone in on that message repeatedly in your content. This is what’s going to set you apart. It’s your competitive advantage.
Showcase your expertise in your content. Share your knowledge and go deep on a few topics that you know are going to be helpful to your target audience.
A more laser-focused approach to your social content allows you to attract the right kind of audience.
You don’t need to have a lot of followers to start gaining traction on social media. You just need to get the right people to follow you and you’ll start to gain traction.
Let people know what type of content they can expect from your account by incorporating these topics in your social bios. You should also follow the hashtags for these topic areas to stay on top of trends and get involved in relevant conversations.
Another thing to remember is to avoid advertising your products and services constantly. Your goal is to educate and offer useful advice to your audience.
Focus on helping your ideal customers to regularly build your reputation and credibility as an industry leader.
Customers crave connection and authenticity, even for B2B brands. To be seen as an authentic leader in your industry, allow consumers to share their thoughts and ideas with you.
Having a two-way conversation with customers helps keep them engaged and loyal to your brand. It also enables you to do the following:
When conversing with your followers and customers on social media, avoid using industry jargon. Instead, use language that shows you're one of them. Use emojis, shorthand, and slangs.
Empathize with your audience and don’t be afraid to share your own stories and experiences, including your failures and challenges in your personal and business life.
Just like any other aspect of marketing, you need to know if your strategy is working.
One of the main reasons why CEOs want to be on social media and build their brand is to boost brand awareness for their business and get more customers online. But if your goal is different from this, that’s also fine.
Just make sure to identify metrics that will help you gauge if your strategy is working or not.
For example, metrics such as engagement rate, reach, and social sentiment point toward brand awareness, while click-through rate, conversion rate, and cost-per-click allow you to identify the return on your social investment.
To help you understand how your social media strategy is performing, specifically on how many people see your content, how much money you earn from being active on the platform and sharing marketing content, and many more, here are some metrics you should be tracking:
It’s crucial for CEOs like you to get involved in the development of your social media strategy. This helps ensure that everything is cohesive and in line with your brand message and goals.
However, we understand that not all CEOs are confident in their social media skills or have the time to create content and get their captions right.
This is why we suggest that you delegate this aspect of your business to experts.
Consider reaching out to an internet marketing company in Florida to help build your own personal brand and boost your business.
Working with professionals ensure that your social media presence has a consistent tone and brand voice, impactful content, and drives business results.
If you're looking for someone to motivate you in your CEO journey to inspire your content, the five CEOs we mentioned above are successful leaders whose presence on social media is making an impact.
Consider following them today to help you get started on social!
At Digital Resource, our team of social media marketing experts will work with you to create a custom social content strategy that will build your credibility and establish you as a leader in your niche.
Do your social media accounts need a boost? The best internet marketing company in Florida can help you. Contact us today to get started!
Think you've got what it takes to hang with the pros at Digital Resource? Check out our Careers page to browse current job openings!
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