Why You Shouldn't Ignore Pinterest in Your Digital Marketing Mix

Think Pinterest is only for DIY crafters and recipe hunters? Well, think again! Pinterest is more than simply a hub for hobbies; it can actually be a powerhouse for businesses. It’s where Boston SEO meets eye-catching visuals, helping potential customers discover your products or services as they pin their favorite ideas and plans.

Imagine a place where your content doesn’t just float by in a stream, but sticks around, gets re-pinned, and continues to draw traffic to your site for months or even years. That’s the kind of staying power Pinterest offers.

Every pin acts like a mini billboard for your business. This could be the missing piece in your digital marketing strategy, especially if you’re looking to tap into a new crowd and attract more eyeballs to your brand.  

Read to find out how easy it is to get started and why Pinterest might just be your next best move? Let’s dive in!

Reason #1: It Boosts Your SEO Game

One of the things that make Pinterest unique is that it doubles as a social media platform and a search engine. Doing it right can supercharge your Boston SEO efforts.

When you pin with purpose by using the right keywords, you can climb up the search engine rankings – not only within Pinterest, but even on big players like Google. It’s there to place your brand in front of folks who are actively searching for what you offer.

Remember, people on Pinterest love to search. They’re always digging through to find projects or products just like yours. Nail your keywords and your content will get noticed in no time. It’s going to shine bright on search results, driving more click-happy visitors to your site.

Reason #2: It Drives High-Quality Traffic That Converts

Pinterest users are the ultimate planners. They’re mapping out their next big project or purchase – whether it’s revamping their home, planning a wedding, or updating their wardrobe.  

When your pins pop up in their search results, you’re meeting them right in their moment of need. This is targeted traffic that’s not just browsing; they’re planning their next steps.

Here’s where it gets even better: pins last pretty much forever. They keep working for you, driving traffic back to your site long after they’re first posted. This is the kind of traffic that’s ready to engage and more likely to convert.  

Who would’ve thought that a pin might just be your ticket to steady traffic and long-term gains?

Reason #3: It Turns Visibility into Engagement Effortlessly

Every pin you post can explode in popularity, with users sharing it over and over again. This means getting your product or idea in front of eyes that might never have seen it otherwise. More visibility? Yep. More engagement? Without a doubt.

When someone saves your pin or clicks through to your site, they’re showing genuine interest. Pinterest users don’t just passively scroll; they actively engage with content that catches their attention. Keep your boards fresh with new pins and watch how an active presence on Pinterest can keep your audience hooked and interacting with your brand.  

Reason #4: It Seamlessly Slides Right into Your Digital Marketing Mix

Alright, you’ve got your Boston SEO and marketing strategy humming along, so why not toss Pinterest into the mix? It’s super simple actually!

Since you’re already creating awesome content for Instagram or Facebook (or so we assume), pin it too! Besides making your life easier, this keeps your brand message consistent across all your channels.  

And here’s a pro tip: spice up your email campaigns with Pinterest. Direct your email subscribers to your boards for more visual inspiration. It’s a neat way to keep your audience engaged across different channels, and the best part? Those pins keep working overtime, long after you’ve hit the “post” button.

Reason #5: It Keeps Your Content as Fresh as Possible

If you’re not aware, Rich Pins are pretty much your Pinterest secret weapon. As the name suggests, they’re there to make your pins richer by automatically pulling in fresh info straight from your website.

Whether you have a new product coming out or a blog, these pins keep everything up to date – prices, descriptions, the works. Your followers always get the latest scoop without you lifting a finger.

Getting them set up is a breeze, and once you do, your pins level up from just pretty pictures to must-click resources.

Reason #6: It Provides Insights Valuable to Your Business

Don’t just pin and hope for the best; make your pins work smarter. How? Pinterest Analytics!

This feature gives you a peek behind the curtain to see which of your pins are stars and which are duds. You get to spy on how your audience interacts with your content, what draws them in, and what makes them click through to your site.

Take this goldmine of info and tweak your strategy. Try different styles, switch up your keywords, and keep refining based on what the data tells you. It’s like having a roadmap that guides you to what your audience really wants.

Reason #7: It Helps You Reach a Whole New Crowd

How cool would it be to see your brand go global without hopping on a plane? Well, Pinterest can definitely make that happen for you!

With its diverse user base that's always on the lookout for the next best thing, the platform can help you introduce your brand to new faces across the globe. As a hub where millions come to plan their dreams, from the perfect home office setup to the ultimate vacation look, your brand could be part of that dream.

Imagine your products catching the eye of someone planning their wedding in Spain or a new kitchen remodel in Japan. Pinterest breaks down geographic barriers, allowing your brand to travel the world without breaking the bank. It’s about getting in front of eyes that are eager to explore and ready to be inspired.  

Ready to Pin Your Way to Success? Let's Do It Together!

In a nutshell, Pinterest is much more than a casual browsing spot – it's a powerhouse tool for propelling your business forward in the digital world.  

From ranking high on Google to capturing high-quality traffic that’s ready to engage, Pinterest should definitely be on your radar. And with features like Rich Pins and deep-dive analytics, you’ve got everything you need to keep your strategy sharp and your audience engaged.

Feeling a bit lost? Don’t worry, that’s what we’re here for! At Digital Resource, we love turning marketing challenges into victories. Whether you need help with Boston SEO, social media, or getting your Pinterest boards in top shape, we’re just a message away.  

Reach out now, and let’s start this journey together and get your brand all the visibility it deserves!