Are you frustrated with the performances of your internet ads?
One second, 63,000 searches, endless possibility. Google is the largest search engine out there, and with tens of thousands of unique searches made every second, the potential for your business to be found online is greater than ever. Using Google Ads for business – formerly known as Google AdWords – can guarantee your company is found first by potential customers!
What is Pay-Per-Click Advertising?
64.6% of people click on Google Ads, making it one of the most effective ways to advertise locally or globally.
Pay-per-click (PPC) advertising is a model of internet advertising used to drive website traffic and conversions. While there are several types of PPC ads, the most common is a paid search ad (this is what we refer to as a Google ad). Rather than dishing out big bucks for the lifetime run of your ad, you pay every time a user clicks on your promotion.
But, it’s not quite as simple as it sounds. While our team works to ensure your promotion earns a listing at the top of relevant searches, there’s a lot that goes into creating a winning PPC campaign. This includes keyword research, campaign building, ad group curation, cost-per-click bidding, landing page creation, and so much more! But, when you see an uptake in website traffic and prime customers reaching out, it’s all worth it.
How Do Google Ads Work?
Google Ads are budget-friendly, garner extremely fast results, can increase sales, and land your business higher search rankings.
At Digital Resource, we have an in-house team of Google Ads experts. Taking detailed measure of your business’s goals, intended audience, and search engine technologies, they are able to create winning campaigns that make the best use of your budget and attract the high-quality leads you’re looking for!
Outline Goals: At Digital Resource, we have an in-house team of Google Ads experts. Taking detailed measure of your business’s goals, intended audience, and search engine technologies, they are able to create winning campaigns that make the best use of your budget and attract the high-quality leads you’re looking for!
Market Research: There are a lot of variables that can determine the outcome of a Google Ads campaign. We look at every angle, including competitor analysis, keyword research, cost-per-click bidding, and consumer targeting.
Campaign Building: Building out your Google Ads campaign requires a detailed culmination of the selected targeting parameters, user-friendly landing page design, and search engine optimized content creation in order to increase your chances of converting visitors.
Optimization: But our process doesn’t end after your campaign build-out. Our team follows up with bi-weekly campaign audits to fine tune and optimize your efforts based on new data. Quantifiable A/B testing is used to narrow down successful, new strategies and assist with getting you the greatest return on investment.
With a consultative process, team of search engine experts, and dedication to complete transparency, Digital Resource can assist you with garnering more website traffic and converting online visitors. If you’re ready to learn more about Google Ads for business, contact us today!