Responsive Website Design

Elements of a Well-Designed Website

Put yourself in your customers’ shoes. What do they want to see when they visit your site? That’s the mindset our entire team has upon starting every new web project.

Easy to Navigation

The only thing worse than not having traffic directed to your site, is getting traffic only to have them leave your site immediately. You want to guide visitors through your website. Hit them with a great homepage that gives them the gist of all information they made need, as well as a way to get in touch with questions. Then, have an effective navigation that steers them in the right direction should they choose to explore more.

Optimized Page Speed

Google, and website users, are going to favor a fast-functioning website. In fact, three seconds or less is optimal. Why is this? The truth is that people are impatient. Whether they want information to make an appointment later or are looking up prices before heading in-store, they want answers and they want them now. It’s also worth mentioning that page speed does have an impact on your SEO.

Clear Calls-to-Action

Whether you’re looking for calls, contact form submissions, Live Chat messages, or emails, you want visitors to be able to contact you. And, you want it to be easy for them. Having clear calls-to-action – “Call Now,” “Send Us a Message,” etc. – can catch your website users’ attention and encourage them to take the next step. Our team creates data-driven designs to ensure we balance all aesthetics with functional and effective messaging.

SEO-Friendly Content

A vital aspect of optimizing your responsive website design is developing it to follow web standards. This means making sure every piece of content is optimized for search engines. Our Content team writes all website copy to follow SEO parameters. This includes hierarchal structure, keyword-rich paragraphs, and easy-to-follow language.

From there, we pay special attention to all the behind-the-scenes features. Meta descriptions and other metadata are edited to also include keywords, ensuring that all of our bases are covered and that you’re getting the most out of your website.

High-Quality Visuals

In all honesty, people tend to skim written copy. (Don’t worry – our Content team accounts for that when writing your site.) So, a great website design is filled with beautiful imagery. This isn’t random though. Images, animations, infographics, and videos all contribute to the user-experience. Our web team and multimedia team implement visuals that make sense. They feature your target demographic, speak directly to the consumer, and resonate.

Efficient Functionality

Lastly, but just as important as your design is the actual functionality. How your website runs. After our design teams finalizes the layout of your website, our development team steps in to put it all into action. Your contact forms, buttons, hyperlinks, analytics, plug-ins, and third-party functionalities all need to work properly. If your sites the way it should, the rest of your marketing efforts can fall in line!

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How We Measure Website Success

At Digital Resource, our website design and website development teams function as one. This allows us to create beautiful designs that function well too. A successful website doesn’t just mean it looks pretty.

We build sites that work well with others. A successful site shows that users are finding the information they need, gravitate toward calls-to-action, and are staying on your site long enough to learn why they should work with you. Additionally, other programs including analytics, advertising tracking measures, and other third-party elements are able to pull the information they need to run efficiently.

Lastly, a successful website means you – the client – is pleased! It’s your company, and we strive to create content that represents it in the most professional way possible.