When you think of an online presence, what comes to mind first? For most businesses, it’s their website. A website acts as a digital hub for all information pertaining to your product or service, bridging the gap between you and the consumer. So, if you’re looking for a responsive website design, it’s time we talk!
What is a Responsive Website Design?
Over 60% of online users visit websites from a mobile device. That means when developing a website, we’re no longer just designing for the desktop. A responsive website design is one that adjusts to fit and function properly on any device. Whether a consumer is at work, browsing during their lunch break or researching product reviews on their smartphone while shopping in-store, your responsive website is easy-to-use!
We We Offer
Nearly all other online efforts will direct users to your website, so we want to ensure your brand is putting its best digital foot forward. When you work with Digital Resource, our team offers:
Custom mockups by our award-winning web team
SEO-friendly pages designed to improve user-experience and lead generation efforts
A dedicated Account Manager to guide you through the website process
Complete ownership of your website
Why Invest in a Responsive Website Design
Today, potential customers are receiving information in more ways than they ever have before! When your business invests in a high-quality, custom web design, you’re able to create an effective customer journey from homepage to conversion no matter what device they’re using. This makes it easier for visitors to convert.
Having a responsive website design also gives you an edge above your competition. Google now values mobile responsive sites more so than those that are solely desktop-friendly. This means, a new and improved site can give your search engine optimization a boost. Keep in mind that SEO is rooted in the user-experience. The better your site, the better your SEO, and the more likely you’re to drive quality traffic.
Elements of a Well-Designed Website
Put yourself in your customers’ shoes. What do they want to see when they visit your site? That’s the mindset our entire team has upon starting every new web project.
Easy to Navigate
The only thing worse than not having traffic directed to your site, is getting traffic only to have them leave your site immediately. You want to guide visitors through your website. Hit them with a great homepage that gives them the gist of all information they made need, as well as a way to get in touch with questions. Then, have an effective navigation that steers them in the right direction should they choose to explore more.
Optimized Page Speed
Google, and website users, are going to favor a fast-functioning website. In fact, three seconds or less is optimal. Why is this? The truth is that people are impatient. Whether they want information to make an appointment later or are looking up prices before heading in-store, they want answers and they want them now. It’s also worth mentioning that page speed does have an impact on your SEO.
Whether you’re looking for calls, contact form submissions, Live Chat messages, or emails, you want visitors to be able to contact you. And, you want it to be easy for them. Having clear calls-to-action – “Call Now,” “Send Us a Message,” etc. – can catch your website users’ attention and encourage them to take the next step. Our team creates data-driven designs to ensure we balance all aesthetics with functional and effective messaging.
A vital aspect of optimizing your responsive website design is developing it to follow web standards. This means making sure every piece of content is optimized for search engines. Our Content team writes all website copy to follow SEO parameters. This includes hierarchal structure, keyword-rich paragraphs, and easy-to-follow language.
From there, we pay special attention to all the behind-the-scenes features. Meta descriptions and other metadata are edited to also include keywords, ensuring that all of our bases are covered and that you’re getting the most out of your website.
In all honesty, people tend to skim written copy. (Don’t worry – our Content team accounts for that when writing your site.) So, a great website design is filled with beautiful imagery. This isn’t random though. Images, animations, infographics, and videos all contribute to the user-experience. Our web team and multimedia team implement visuals that make sense. They feature your target demographic, speak directly to the consumer, and resonate.
Lastly, but just as important as your design is the actual functionality. How your website runs. After our design teams finalizes the layout of your website, our development team steps in to put it all into action. Your contact forms, buttons, hyperlinks, analytics, plug-ins, and third-party functionalities all need to work properly. If your sites the way it should, the rest of your marketing efforts can fall in line!
How We Measure Website Success
At Digital Resource, our website design and website development teams function as one. This allows us to create beautiful designs that function well too. A successful website doesn’t just mean it looks pretty.
We build sites that work well with others. A successful site shows that users are finding the information they need, gravitate toward calls-to-action, and are staying on your site long enough to learn why they should work with you. Additionally, other programs including analytics, advertising tracking measures, and other third-party elements are able to pull the information they need to run efficiently.
Lastly, a successful website means you – the client – is pleased! It’s your company, and we strive to create content that represents it in the most professional way possible.
Is It Time for a Responsive Website Design for Your Company?
Your company needs a site that provides accurate information, is aesthetically pleasing, functions properly, and converts visitors! If it’s time to give your site a refresh or start from scratch, contact us to learn more about a responsive website design.