Boston Social Media Marketing Company | 2018 Pinterest Marketing Tips

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Is your business utilizing Pinterest? This social media platform often gets overlooked in contrast to Instagram and Facebook. However, Pinterest is the home to more than 200 million social media users. And, like any digital environment, Pinterest is ever changing and improving. Here are a few Pinterest marketing tips to consider in 2018! For assistance with your social media presence, contact our Boston Social Media Marketing Company today!

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Examine Your Pinterest Presence

Pinterest has switched from a chronological view to an algorithm-based view. This makes it simpler to go back and edit old pins. Take this time to go through and really analyze your Pinterest presence. What has worked? What could use improvement?

Check Out the Latest Pinterest Demographics

We all know Pinterest is extremely popular among millennials. However, an interesting development in the Pinterest world is the growth of male users. Research shows that men are the percentage of new sign-ups on Pinterest. This means your Pinterest marketing is now open to a whole new demographic. Therefore, take a look at the latest Pinterest demographics and keep the latest data in mind when creating content.

What Motivates Your Pinners

It’s important to know what makes your pinners act. What motivates them visually? Take a look back and assess your strategy.  Also, pinners generally collect information for inspiration, keep this in mind when creating a strategy for your Pinterest marketing.

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 Do You Need A Boston Social Media Marketing Company?

Are you up to date with the latest Pinterest trends? For more Pinterest tips and how to effectively use social media marketing in Boston to grow your business, look no further than Digital Resource. Our team of experienced social media marketers is eager to assist you in the digital world. Contact our social media marketing company today to learn more!

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