There are countless questions that businesses face when creating a new marketing strategy. These questions should not be answered with ease. They can make or break your marketing plan. They can even make or break your business. One of the most important questions is where to put your time, money, and efforts. Specifically, should you invest in Television Commercials or Facebook Ads? While television advertising has been a popular medium for businesses for more than 50 years, Facebook advertising has been proving itself as a powerful marketing tool by growing fast and casting a shadow on TV ads. So, which one is better? Keep reading to find out!
Which Is Better: Facebook Ads or TV Commercials?
Audience targeting is very difficult with TV ads. While you can pick the area, channel, and time of your commercial, that’s really all you can control. You have no guarantee or way to ensure that the audience you are trying to reach will be in front of the TV watching. Not to mention, unlike the amount of people on Facebook, the percentage of people watching TV is dropping fast, making audience targeting with TV commercials harder than ever.
When compared to TV advertisements, the audience targeting of Facebook advertisements is remarkable. Businesses can target users with Facebook Ads by demographics, location, age, interests, behavior, gender, and connections. You can also go even further. Facebook can help your ads get in front of specific, and often motivated, segments of your audience with some powerful ad targeting options you’ve probably never heard of. For example, you can tap into recent purchase behavior or get creative with life-event targeting.
TV commercials are not easy on the budget. It costs a lot to produce the ad, which can include hiring script writers, actors, and film editors. You must also pay for air time. Depending on whether you want your commercial to run on local stations or on national TV, commercials can cost businesses anywhere from a couple of thousand dollars to $500,000.
Meanwhile, advertising on Facebook is extremely inexpensive. You can run a Facebook ad for as little as $5.00! Thanks to the targeted nature of Facebook advertising, your marketing campaign is able to reach your target audience at an affordable price. But no matter how big your budget is for Facebook, chances are it will still cost significantly less than TV ads. For example, it costs an average of $7.00 to reach 1000 people with TV commercials, but it only costs $0.25 to reach 1000 people with Facebook ads.
Television advertising relies on third party audience tracking companies, like Nielsen and Comscore, for analytics. While their tracking technology has greatly improved in recent years, it still does not offer the same level of audience and performance tracking as online platforms. This makes it extremely difficult to optimize and track the ROI.
Unlike TV, Facebook does not skimp on analytics and reporting of ad performance. Metrics you can track include page performance, engagement, audience demographics, impressions, reach, and so much more. This data visibility helps you adjust your marketing campaigns as needed, instead of finding out it wasn’t effective after the fact.
When it comes to marketing, it isn’t what’s in your advertisement that matters most. It’s the platform that delivers it, and how. There’s a reason why TV ad spending fell flat in 2015, while Facebook’s ad revenue increased significantly. Facebook advertising is a more effective marketing strategy that Television Commercials. Get the most out of your marketing by saying goodbye to TV and hello to Facebook. You won’t regret it. Start your Facebook Ad campaign by contacting us! Connect with our South Florida social media marketing experts online to help your business grow today!