Digital marketing seems like one of the simpler aspects of running a successful business, yet many people struggle with it. Digital marketing is the broad term that encompasses all forms of digital marketing efforts. Everything from social media marketing, to link building and sending emails are part of digital marketing. Let’s take a look at some of the most popular types of digital marketing offered by an Orlando digital marketing company.
Social Media Marketing
Social media is the hot new thing. Between Facebook, Twitter, Instagram, and Pinterest the majority of people going on the internet are going on one of those social media platforms. If that’s where your customer base is going, why shouldn’t you be on them as well? Social media marketing is the targeted use of social media conversations to increase the awareness of a brand or product.
Content marketing uses storytelling and information that people find valuable to increase brand awareness. The goal of content marketing is to get people to your website and then ultimately convert them. Content marketing aims at building relationships with potential customers through that trust turns them into customers.
Search Engine Optimization
SEO, or search engine optimization, is the process of optimizing content or websites so that they show up in search results in search engines like Google. Search engines decide where to place a website when someone runs a search based off of how relevant it feels the website is to that particular search. That means SEO has a lot to do with using the right keywords in the copy of a website or within the content you want to show.
Are You Looking for an Orlando Digital Marketing Company?
If you are struggling with your digital marketing efforts, or feel that you could benefit from the assistance of a company like Digital Resource, then contact us today to learn how we can run your digital marketing efforts.
With a degree in communication from the University of Central Florida, Dan has an extensive background in writing. Dan has written for many different types of entities including television news, newspapers and magazines, and real estate. He enjoys the creative freedom that comes with writing and being able to express his thoughts and ideas to a wide ranging audience.