Without knowing your objectives and who you want to reach, we can’t give you an exact number on what to spend. We can tell you that our team has extensive knowledge in building out successful campaigns, and we’re not going to encourage you to spend an unnecessary amount of money on ads.
Rather, throughout our consultative process, we’ll align our goals and process to ensure we build ads that can result in your greatest return on investment. And, at any time, should the budget need to change, our team can accommodate it in the most appropriate and effective way. This is all part of our custom, month-to-month agreements.
You have options here. Should you like us to create completely custom collateral, our Content team can create a variety of videos, photos, and graphics to complement all other elements. Or, we can work with materials you send over. Oftentimes, photos sent from our clients offers authenticity, which Facebook users can appreciate. And lastly, we can implement high-quality stock photos that offer a super professional look!
We track a list of important metrics. This includes not only the level of engagement, but how many people are taking action after seeing your ads. Are they clicking through to your website? Are they following your page? Depending on the type of ad, the conversion will look a certain way. This is beyond what we call vanity metrics. Vanity metrics are actions taken on a post that don’t impact your bottom line, such as likes and comments.
Another great thing about Facebook Ads is that you can tell almost instantaneously. Within a matter of days, our team will be able to tell if an ad is performing well or if adjustments need to be made. This is why we suggest A/B testing. Making minor changes within a set of ads allows us to see which methods are most successful. This is a great way to collect actionable data and allow us to make data-driven decisions in the future.
Where do we get started? Facebook Ads may not perform for a multitude of reasons. That’s why we suggest working with us on building out your campaigns. Our team runs manages dozens of campaigns, meaning we know how to get your ads approved and running properly.
Your ads may not be performing because they weren’t approved, are stuck in the review process, your budget is too low, your audience is too small, your content isn’t viewer-friendly, and so many other reasons. On the surface, Facebook Ads seems simple, but there are a ton of nuances and detailed guidelines to follow.