Facebook Ads

As the world’s most widely used social media platform, Facebook boasts over two billion active users. This makes it the ideal place to show users why your brand is better than the rest and encourage them to take the next step. Digital Resource is your leading experts for getting you the leads you want with Facebook advertising!

What are Facebook Ads?

Facebook ads are advertisements that appear on Facebook users’ feeds. The ads appear based on an array of factors, including behavior, age, location, income, and hundreds of other parameters.

We We Offer

Our award-winning Digital Ads team has the experience and the resources to develop successful Facebook ads for your business! When you work with us, you can expect:

  • Extensive market research to determine the best plan of action
  • Creative ad content that resonates with the targeted audience
  • Results-drive campaigns that offer ideal return in investment
  • A dedicated Account Manager to guide you through the Facebook ads process

Why are Facebook Ads Important for Businesses?

Businesses need Facebook ads in order to spread brand awareness and generate higher quality leads. Facebook’s ad platform is a highly-develop piece of technology. Using thousands of parameters, we’re able to directly target your ideal client, including custom audiences, lookalike audiences, and website visitors. And, with the ability to spend set daily budgets, we can keep costs low and the return on investment high.

Like we said before, there are billions of Facebook users. The potential is endless when you opt to run Facebook ads.

Elements of the Facebook Ads Process

Outline Goals

First and foremost, you need to outline what your goals are and how you are going to accomplish them. Think about what is most important to you? Do you want to increase lead generation? Do you want to improve your Facebook reach? Do you want more page likes?

Regardless of the reason, make your goals clear. This helps us to effectively optimize your campaign in order to make those goals come to fruition.

Audience

Who you’re trying to target makes all the difference in a campaign. Facebook has a managing tool that can narrow down your audience by demographic. Demographics can range from anywhere including age, location, previous buying habits, preferences, and more. The ad must be created with the specific audience in mind, so we can create an ad that will attract your intended audience.

Set a Budget

All as run on Facebook have a fixed budget behind them. You can choose to adjust your budget on a daily or lifetime basis where we allocate the funds appropriately. The system utilizes a specific budget for every interaction made specifically on the ad itself.

This includes cost-per-click and cost-per-like for each ad. A specific budget will be set for each, estimating your reach on average in a single month. Your budget can always be changed, and it’s important to note that the biggest budget doesn’t always gain the largest amount of traction. Our team knows how to organize an appropriate budget and balance it with a promising audience.

Types of Ads

There are multiple types of ads that can generate leads on Facebook. These include but are not limited to:

  • Photo ads
  • Video ads
  • Slideshow ads
  • Carousel ads

Image-based ads are at the heart of creating a successful Facebook ad. The image is always high-quality and should represent the message of your brand and what you want to deliver. Plus, different goals call for different messaging. A like campaign will call for people like your page. If you want more messages, viewers will be called to DM you. And, so forth.

Ad Specs

Before making the final adjustments to publish your ad, the platform has a few specifications to optimize the ad. These ad specs are the guidelines of a flawless ad. Images and videos are scaled in order to stay in frame regarding its clarity and aspect ratio.

There is also a specified character count which cannot exceed the text limit. The message of the campaign is kept short, sweet and to the point. The goal is to get users to interact with the ads within the first 3 seconds of being seen in their feed. Our team knows how to disrupt user patterns, catch their attention, and urge them to take action!

Ad Placement

The location where ads are placed signifies level of importance to users. Placement can differ from an individual’s mobile news feed to the right column on desktops. You can choose either or and even both to optimize the success of ad placement.
What is a Facebook Ads pixel?

Facebook Pixel

A Facebook pixel is a code that is directly enabled into the ad for tracking purposes. This code makes it simpler for our team to keep track of previous conversions and users who viewed your page. Therefore, we have a better idea of not just your target audience but reaching out to other users who may not be laid out in specific demographic laid out from the start.

This is essentially a tracking tool to optimize your ads in order to learn more about your audience.

Testing

Before your ad makes its official debut, our team always tests to ensure every detail is working correctly. The appearance of the ad itself is the first thing users will see. Attention is given to the visual as well as the content elements that make up the ad.

However, the technical elements will be taken into special consideration. This includes testing to determine if the ad links are working, such as your website or leading to a contact form.

Metrics and Management

After publishing, our team monitors ads in order to determine the efficiency of the campaign. The click-through-rate is one of the most important factors we will be looking for.

The click-through-rate determines the number of users who are interacting with your ad, such as clicking links. Another important factor is the number of impressions, or how many times your ad was shown to users. The frequency also determines how many times your ads appear on a user’s feed in a give time period. The amount of your budget will be calculated with what was spent and what we can do next to get your greatest return on investment.

Are You Looking for Effective Facebook Ads?

With our team of experienced Facebook ad specialists, we value your preferences to get your company the visibility it needs. Take your digital marketing campaign to the next level with highly optimized Facebook ads! Contact us today to get started!

FAQs

How Much Should I Spend on Facebook Ads?

Without knowing your objectives and who you want to reach, we can’t give you an exact number on what to spend. We can tell you that our team has extensive knowledge in building out successful campaigns, and we’re not going to encourage you to spend an unnecessary amount of money on ads.

Rather, throughout our consultative process, we’ll align our goals and process to ensure we build ads that can result in your greatest return on investment. And, at any time, should the budget need to change, our team can accommodate it in the most appropriate and effective way. This is all part of our custom, month-to-month agreements.

Who Creates the Content for my Facebook Ads?

You have options here. Should you like us to create completely custom collateral, our Content team can create a variety of videos, photos, and graphics to complement all other elements. Or, we can work with materials you send over. Oftentimes, photos sent from our clients offers authenticity, which Facebook users can appreciate. And lastly, we can implement high-quality stock photos that offer a super professional look!

How Do I Know My Facebook Ads Are Performing?

We track a list of important metrics. This includes not only the level of engagement, but how many people are taking action after seeing your ads. Are they clicking through to your website? Are they following your page? Depending on the type of ad, the conversion will look a certain way. This is beyond what we call vanity metrics. Vanity metrics are actions taken on a post that don’t impact your bottom line, such as likes and comments.

How Long Will It Take to See Results with Facebook Ads?

Another great thing about Facebook Ads is that you can tell almost instantaneously. Within a matter of days, our team will be able to tell if an ad is performing well or if adjustments need to be made. This is why we suggest A/B testing. Making minor changes within a set of ads allows us to see which methods are most successful. This is a great way to collect actionable data and allow us to make data-driven decisions in the future.

Why Aren’t my Facebook Ads Performing?

Where do we get started? Facebook Ads may not perform for a multitude of reasons. That’s why we suggest working with us on building out your campaigns. Our team runs manages dozens of campaigns, meaning we know how to get your ads approved and running properly.

Your ads may not be performing because they weren’t approved, are stuck in the review process, your budget is too low, your audience is too small, your content isn’t viewer-friendly, and so many other reasons. On the surface, Facebook Ads seems simple, but there are a ton of nuances and detailed guidelines to follow.