Over 40% of businesses don’t have a website built for search engine optimization. This means that the average business is missing out one of the leading sources of lead generation today: search engines. Are you one of them?
If so, it’s time to improve your company’s lead generation effort with search engine optimization!
What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the practice of improving website visibility to increase the quantity and quality of website traffic. Using a detail-oriented approach, SEO can score your business’s webpages higher rankings in search engine results for relevant keywords. The higher your business ranks, the more people are likely to find it, and the greater the opportunity you have to generate more leads!
What We Offer
There are a handful of ways to move your business up the ranks. A select few of our SEO methods are:
SEO Planning: We develop a detailed, effective, and personalized SEO plan for you and only you based on extensive marketing research and your goals.
On-Page SEO: With your website as the main hub for your SEO strategy, we optimize a variety of on-page factors within every webpage. This includes updating titles, tags, content, and overall structure for your target keywords.
Off-Page SEO: SEO success doesn’t solely rely on your website. We create balance with off-page SEO by updating social media pages, writing blogs, submitting to online directories, managing reviews, building links, and more.
Analytics: Our team stays on top of you SEO strategy, continuously enhancing your efforts by running analytics and staying up-to-date on algorithm updates
How Does SEO Work?
Let’s get technical! You’ve probably heard of search engine algorithms. They’re mysterious codes that determine what pages rank where in search results. What we can confirm is that the goal of search engine algorithms is to present users with the most relevant and user-friendly content.
Search engines determine rankings by sending out crawlers. Crawlers browse online data to match specific information your audience enters in the search bar. They then return data back to the search engine and feeds it through an algorithm to filter results to match the search query.
Why is SEO Important for Businesses?
In the simplest terms: the more people that can find your business, the more opportunities you have to make a conversion.
Upwards of 80% of search engine users don’t look past the first five listings. Even fewer think to click to the second page. Just think about how you search online! Are you going to trust the business on the third page, or are you going to contact the one that ranks first or second? The higher your company’s pages rank – whether that’s your homepage, a service page, or blog page – the higher the chance someone is going to choose you.
Now, to set your expectation early on. You can’t expect to start working on your SEO and wake up to #1 rankings. SEO is a long-term method of bettering your online presence. It takes time to move your listings, but it’s worth the wait. This is how you future-proof your business in a world wide web of instant gratification.
What is On-Page SEO?
Like we briefly mentioned before, on-page SEO is an umbrella term for all actions taken on your website.
Responsive Website Design
Nowadays, people have access to the internet in more ways than ever before! As mobile search becomes increasingly popular, your website needs to account for it. Having a responsive website means that your design and function changes depending on the device it’s being viewed on.
By improving the overall user experience and creating a cohesive journey through your sitemap, you can improve your SEO.
How long will you wait for a page to load before clicking away? Most people don’t even wait three seconds! Page speed is a crucial element in the user experience. Search engine crawlers assess your page speed and most definitely take it into consideration when ranking your site. That’s why our team ensures all content is created in a web-friendly manner.
Content is king for a reason! This is where you can introduce relevant keywords that you hope you hope to rank for. You can start with service and product pages being keyword-rich, then move into blog posts. But, that’s only the beginning.
Keywords are only one element when optimizing your written content. Hierarchal structure, high-quality images and video, internal and external links, metadata, and categories need to be taken into consideration.
Link yourself! Inbound links are internal links (meaning your own pages) that are sprinkled throughout content. These direct users to other pages on your website. It’s estimated that a good chunk of web pages that appear on the first page of search results are due to inbound links! So, they not only saturate SEO by increasing interaction with the number of clicks the link receive, but they can improve your bounce rate, keeping more people on your site for longer.
Yup. Organization matters even down to the URL. In fact, URLs including keywords have a better chance of ranking higher in search results with those without!
It all boils down to hierarchy. After the final forward slash in a URL, place the keyword and important supporting words separated by dashes. This makes it super easy for crawlers and searchers to understand what the page is about!
Meta Descriptions & Alt Text
This is the real nitty gritty that’s going to set your site apart from the rest. A meta description is a brief overview about the topic of each page on your website. It’s an HTML element that appears directly below the URL and page titles in the search results, urging searchers to click!
Alt text is a section of text that is placed in the coding of an image directly on a webpage. The image alt text can contain keywords, allowing your images to appear in search results!
Categories & Tags
Both categories and tags classify all specified content on your website. A category puts a group of pages together based on content hierarchy (Are you catching on? Hierarchy is huge for SEO!), while tags identify particular words or context with the content itself. This helps narrow down what users are looking for based on concepts laid out in the text.
What is Off-Page SEO?
Again, just like we said above, off-page SEO is a culmination of efforts made off of your website.
Building links between your site and high-ranking sites gives your site more authority online. A backlink is a link found on external domains and directs the user to your own web pages. This is a long-term tactic. So, our team continuously works to earn you new backlinks, since the more you have, the better you’ll do!
Directory Listings & NAP
If you’re a business looking to expand locally, directory listing and name, address, and phone numbers (NAP) citations can significantly contribute to your company’s SEO. Having accurate information across the internet can ensure you’re found faster!
Social Media Management
Yes, even your social media plays a role in SEO! That’s why our social media team strategically packs captions and hashtags with relevant keywords. On social media, you can score reviews, provide detailed information about your products or service, and so much more that positively contributes to your online presence.
Ready to Future-Proof Your Business with Search Engine Optimization?
Then you’ve come to the right place! Digital Resource is the Best SEO Company, as awarded the Best of Small Business Awards. So, whether you’re a B2C company just getting started in your local area or a larger B2B company in need of prime clients, contact us today!