If your veterinarian clinic is not on any social media yet, you are missing a simple, but effective, opportunity to grow your business. Did you know there are potentially 102,000,000 pet owners on Facebook? That’s 102,000,000 people that need the services you offer! Imagine how many other pet owners are also on all the other social media networks like Twitter, Pinterest, and Instagram! So how can you reach these people? By being on social media too!
Why Should My Veterinarian Practice Be On Social Media?
Social media is a great outlet to really make your clinic’s personality and customer service stand out. Not to mention, a great way to bring in new customers and also boost your SEO. By being available on a social media network, people are able to message you directly with questions or concerns. And seeing you respond will really give pet owners the reassurance that you are committed to helping their pet’s needs. You will not only be able to connect with your clients on a professional level, but also on a more personal level. If clients feel a more personal relationship with you, they are more likely to recommend your services to their friends. And isn’t building lasting relationships important to your pet clinic’s success?
What Should My Veterinarian Practice Post On Social Media?
9 in 10 pet owners consider their pet a family member and only want the best care for their furry friends, so the things you post on your page can really have an affect on how customers view your services. Pet owners want to know that you are devoted to taking the absolute best care of their pet and that their pet will be safe in your care. Considering posting pictures of your staff. Pet owners may seek comfort in seeing the people who will be handling their pet. Create posts stating different facts about pets with a relevant picture. Your audience may be interested to learn some random fun facts about their favorite animals!
Veterinarian offices have the opportunity to post really awesome images because there are countless amounts of cute animal pictures on the internet, and who doesn’t love pictures of cute animals? People also use pet pictures to create hilarious memes that generate a lot of engagement from the audience. By sharing things like this, people will begin to follow your page since it offers a little entertainment and not the same old boring or overly “salesy” posts.
Ask your audience questions too! Not only does it encourage interaction but people love to share stories about their pets or funny habits they have. This will also show pet owners you are trying to engage in conversation, taking the time to see what they have to say, and interested in hearing about their pets in general. All of which support the idea of creating a bond of trust between your veterinarian clinic and current or potential customers. Another idea along the same line is asking pet owners to submit a photo of their pet relevant to what the post is about. For example, “Does your pet like to sleep in strange places?” accompanied by a picture of a cat sleeping in the sink. Again, people love to share how cute their pet is. Think of all the pets that have gained fame from people sharing videos and pictures on social media and how easily your pet clinic could join the interaction by sharing the trending content too!
In small doses, share some things directly associated with your practice such as discounts or general updates about the services you provide just to keep everyone informed. These posts probably won’t get as much reach as the others, that’s why small doses are suggested. Test some things outs. See what works for you and what doesn’t. Once you get the hang of it, creating posts and figuring out what kind content to share will start to come more easily.
It is important to be checking your social media pages consistently so you are able to respond to client’s questions and concerns in a timely manner. This is important for building and maintaining trust and relationships. If you are interested in expanding your pet clinic’s marketing efforts through social media, our internet marketing agency in West Palm Beach can help you. We stay up to date on social media trends and best practices to help businesses grow their internet presence. If you have more questions about using social media for your veterinarian practice or questions about internet marketing in general, feel free to call us at 561-429-2585 or contact us online today!
Jenna graduated with a marketing degree from the University of Alabama and has a tremendous amount of knowledge and marketing experience from her schooling and internship programs. Having handled many clients on numerous occasions, she is customer service oriented and provides assistance in a professional and friendly manner.