Social Media Marketing

Getting Started with Social Media Marketing

Your social media is an extension of your brand! Our goal at Digital Resource is not only to assist you in executing your marketing strategies, but to educate you about them. By understanding how we determine the best plan of action for your online presence, we can have open communication and create awesome content!

Set Goals

Knowing what you want to accomplish with your social media presence is essential in putting out successful content! Do you want to get more customers to your brick-and-mortar location? Do you want to lead followers to buy from your e-commerce store? Or, do you simply want to start conversations with your ideal demographic? Defining your goals ensures that our team uses the proper language and visuals for your daily posts!

Know Your Platforms

Like we mentioned before, you have the chance to build followings unique to each and every platform you’re on. In order to do so, you need to have basic knowledge of what platform offers.

For example, Twitter is a text-based platform with a millennial audience. Short and sweet messages perform best here! But, on Facebook and Instagram, you want to garner engagement across several generations. Pictures, videos, poles, and infographics provide the most value to your intended audience.

Then, there’s LinkedIn! This is a must-have for B2B companies and businesses looking to expand within their industry. You can post text-heavy captions, multimedia files, and just about everything in between to this professional userbase.

By knowing who you’re speaking to and where they spend the most time online, we can then produce content that resonates and urges them to take the next step with your company.

Your Brand

You know your brand best. What is your style Is it bright and minimalistic with lots of smiling faces or is it a little grungy with detailed photos of industry tools? What does your brand sound like? Selecting things like color schemes, accurate and appropriate language, fonts, and so forth means that we can create consistent content.

So, while you want to think outside of the box, you also want your imagery to align. This type of consistency makes your content easily recognizable and establishes brand familiarity.

Post Optimization

Before you post, think on the who, what, where, when, and how! The who is your target audience. Our team creates content and captions for these people. The what is the type of content. Videos? Photos? Polls? What are you medium are you using?

The where we covered before! That’s your chosen platforms. The when: There are optimal times to posts to encourage engagement. And, finally, the how. How are you going to reach them? We analyze popular hashtags and relevant keywords to determine the best hashtags to use on a post. Hashtags categorize your posts and put it in front of fresh eyes.

These are factors that our team takes into consideration when curating and scheduling posts. We’re trained to keep search engine optimization in the back of our minds at all times. Considering that social media plays a role in off-page SEO, we think that’s pretty important!

Page Management

Social media is a sit it and forget it kind of thing. The word “social” is literally in the title! Brands need to engage with their followers. That’s the social aspect of social media! Our team checks pages twice a day, looking out for comments, reviews, mentions, and direct messages. We respond for you and let you know if anything needs your specific attention.

Establishing lasting relationship online requires a little extra effort in the communication area. Regular interaction shows followers how much you care about them without the added benefit of traditional, face-to-face contact.

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