Remember when we all thought social media was just an online time waster for kids and teens? Little did we know back then that social media marketing would become an integral part in growing your business online, creating brand awareness, and establishing lasting connections with current and potential customers!
At Digital Resource, our team of social media marketing specialists is trained in curating high-quality content that speaks to your target audience – and turning likes and heart reacts into dollars.
What is Social Media Marketing?
Social media marketing is an internet marketing tactic that involves content creation and curation, posting, and post management. With daily posts across appropriate platforms, social media marketing allows you to convey brand messaging in an authentic and personable way.
Our team focuses on social media powerhouses – Facebook, Instagram, Twitter, LinkedIn, and Pinterest. With consistent posts, you can build out unique audiences across all of them. This means you’re hitting different demographics with a common interest – your business. It’s the online equivalent of leaving no stone left unturned!
What We Offer
Every Digital Resource client has a custom strategy. We’ll help you determine which platforms would be most beneficial for you, depending on your ideal customer. From there, our social media marketing team:
Creates high-quality posts, including images, gifs, and graphics
Posts Monday through Friday to all chosen platforms
Uses search engine optimized and brand-friendly language and hashtags
Monitors comments, direct messages, and all other forms of engagement
Why is Social Media Important for Businesses?
If you’re looking to leave a digital footprint with a lasting impact, you need to be on social media. Your social media pages are the perfect place to show current and potential customers why you’re unique and deserving of their business!
If you’re teetering on the edge of whether or not your business would benefit from social media, it’s time to ask yourself these five questions:
Do you want to build lasting customer relationships?
Are you needing to increase traffic to your website?
Do you want to create more brand awareness?
Are you ready to establish brand familiarity and trust?
Do you want to increase your number of conversions?
If you’ve answered yes to even one of those questions, it’s time to look into implement social media marketing.
Getting Started with Social Media Marketing
Your social media is an extension of your brand! Our goal at Digital Resource is not only to assist you in executing your marketing strategies, but to educate you about them. By understanding how we determine the best plan of action for your online presence, we can have open communication and create awesome content!
Knowing what you want to accomplish with your social media presence is essential in putting out successful content! Do you want to get more customers to your brick-and-mortar location? Do you want to lead followers to buy from your e-commerce store? Or, do you simply want to start conversations with your ideal demographic? Defining your goals ensures that our team uses the proper language and visuals for your daily posts!
Know Your Platforms
Like we mentioned before, you have the chance to build followings unique to each and every platform you’re on. In order to do so, you need to have basic knowledge of what platform offers.
For example, Twitter is a text-based platform with a millennial audience. Short and sweet messages perform best here! But, on Facebook and Instagram, you want to garner engagement across several generations. Pictures, videos, poles, and infographics provide the most value to your intended audience.
Then, there’s LinkedIn! This is a must-have for B2B companies and businesses looking to expand within their industry. You can post text-heavy captions, multimedia files, and just about everything in between to this professional userbase.
By knowing who you’re speaking to and where they spend the most time online, we can then produce content that resonates and urges them to take the next step with your company.
You know your brand best. What is your style Is it bright and minimalistic with lots of smiling faces or is it a little grungy with detailed photos of industry tools? What does your brand sound like? Selecting things like color schemes, accurate and appropriate language, fonts, and so forth means that we can create consistent content.
So, while you want to think outside of the box, you also want your imagery to align. This type of consistency makes your content easily recognizable and establishes brand familiarity.
Before you post, think on the who, what, where, when, and how! The who is your target audience. Our team creates content and captions for these people. The what is the type of content. Videos? Photos? Polls? What are you medium are you using?
The where we covered before! That’s your chosen platforms. The when: There are optimal times to posts to encourage engagement. And, finally, the how. How are you going to reach them? We analyze popular hashtags and relevant keywords to determine the best hashtags to use on a post. Hashtags categorize your posts and put it in front of fresh eyes.
These are factors that our team takes into consideration when curating and scheduling posts. We’re trained to keep search engine optimization in the back of our minds at all times. Considering that social media plays a role in off-page SEO, we think that’s pretty important!
Social media is a sit it and forget it kind of thing. The word “social” is literally in the title! Brands need to engage with their followers. That’s the social aspect of social media! Our team checks pages twice a day, looking out for comments, reviews, mentions, and direct messages. We respond for you and let you know if anything needs your specific attention.
Establishing lasting relationship online requires a little extra effort in the communication area. Regular interaction shows followers how much you care about them without the added benefit of traditional, face-to-face contact.
Are You Looking for Social Media Marketing for Your Business?
If you’re ready to build a future-proof online presence, it’s time we chat! Our social media marketing team has a toolbelt full of experience, creativity, and know-how to curate the perfect custom strategy for your company. Contact Digital Resource today!